Iceland’s Best-Kept Secrets: Where to Go Beyond the Crowds

Dream Destinations
Iceland’s Best-Kept Secrets: Where to Go Beyond the Crowds
About the Author
Darcy Wheeler Darcy Wheeler

Owner, Writer, Nomad

I've spent years exploring destinations near and far, and every trip has taught me something new—about the world, about travel, and about what actually makes a journey memorable. I write Joy of Travels with the same warmth and honesty I'd bring to a conversation over coffee and give you the confidence and inspiration to go somewhere wonderful.

The first thing people usually say when Iceland comes up in conversation is some version of: “Did you go to the Blue Lagoon?” It’s a fair question. The country’s most famous attractions—the Golden Circle, the glacier lagoons, the dramatic waterfalls—are undeniably beautiful.

But after visiting Iceland more than once, I began noticing something interesting. The most memorable places weren’t always the ones splashed across travel brochures. They were quieter spots tucked between popular routes, small coastal villages where the pace slowed, and landscapes that felt almost untouched.

One afternoon, while driving through the Westfjords, I stopped at a roadside café where the owner casually mentioned a nearby hot spring overlooking the ocean. There were no tour buses. No lines. Just a handful of locals soaking in naturally heated water while Arctic winds rolled across the fjord. It was the kind of moment that quietly redefines what travel in Iceland can feel like.

That’s the thing about this country: its true magic often lies just beyond the obvious itinerary.

The Westfjords: Iceland’s Quiet Frontier

If there’s one region that consistently surprises travelers, it’s the Westfjords. Jutting out into the North Atlantic like a rugged hand, this remote peninsula is defined by towering cliffs, deep fjords, and long stretches of near-empty roads.

The journey itself is part of the experience. Unlike Iceland’s well-traveled Ring Road, the Westfjords require patience. Roads curve along fjord edges, weaving through landscapes that change dramatically with every turn.

What makes the region special is its sense of isolation. Fewer than 10 percent of Iceland’s visitors reach the Westfjords, according to regional tourism data, which means you may encounter more sheep than people.

Dynjandi waterfall is often the highlight here. Unlike Iceland’s vertical cascades, Dynjandi fans outward like a bridal veil, cascading down a wide cliff in a series of smaller falls. Standing at its base feels almost cinematic.

For travelers who appreciate solitude and dramatic scenery, the Westfjords might be Iceland at its most authentic.

And there’s good reason to look beyond the crowds. Iceland has seen a remarkable tourism surge over the past decade. According to the Icelandic Tourist Board, international visitors grew from around 500,000 in 2010 to over 2 million before the pandemic, an enormous number for a country with a population of roughly 380,000 people. That concentration naturally funnels travelers toward the same famous locations

Borgarfjörður Eystri: A Village That Feels Like a Secret

On Iceland’s eastern coast lies Borgarfjörður Eystri, a small fishing village surrounded by mountains that appear almost sculpted by nature.

Reaching the town requires a winding drive through remote terrain, which may explain why it remains under the radar. But that remoteness also preserves something special: a sense of quiet community life.

This area is particularly known for its puffin colonies. During summer months, thousands of Atlantic puffins nest in the cliffs around Hafnarhólmi. What makes the experience remarkable is how accessible it is. Carefully built viewing platforms allow visitors to observe these charismatic birds up close without disturbing them.

According to the Icelandic Institute of Natural History, Iceland hosts roughly 60 percent of the world’s Atlantic puffin population, making it one of the best places on earth to see them.

Sitting quietly on those wooden platforms, watching puffins glide over the sea, you begin to understand why some travelers prefer this peaceful corner of the country to more famous wildlife spots.

The Highlands’ Kerlingarfjöll: Iceland’s Colorful Wilderness

Most visitors imagine Iceland as a landscape of black lava and icy glaciers. Kerlingarfjöll challenges that picture entirely.

Located in the country’s central Highlands, this geothermal mountain range feels almost surreal. Hills are streaked with shades of orange, red, and yellow, thanks to mineral-rich geothermal activity beneath the surface.

Steam rises from the ground in swirling clouds, and narrow hiking paths weave through geothermal valleys that feel alive beneath your feet.

Historically, the region was known primarily among mountaineers and geothermal researchers. But in recent years, improved access roads have made it more reachable for adventurous travelers.

One particularly memorable hike leads through the Hveradalir geothermal area. The landscape looks like something from another planet—boiling mud pots, sulfur-scented steam vents, and colorful rhyolite hills.

Despite its dramatic beauty, Kerlingarfjöll still receives far fewer visitors than Iceland’s southern hotspots.

Strandir Coast: Wild Iceland at Its Most Untouched

The Strandir Coast in the northern Westfjords may be one of the country’s least visited regions.

The roads become rougher here. Villages grow smaller. Cell service occasionally disappears. For some travelers, that might sound inconvenient. For others, it’s precisely the appeal.

What makes Strandir fascinating is its atmosphere of deep wilderness. This is a place where Arctic foxes roam the tundra and weather patterns shift quickly across the sea.

Historically, the region was also associated with Icelandic folklore about sorcery. The nearby Museum of Icelandic Sorcery and Witchcraft in Hólmavík explores these strange and fascinating stories.

Driving along the coast, you may stumble across natural hot springs perched right beside the ocean. One of the most memorable is Krossneslaug, a simple geothermal pool sitting dramatically at the edge of the Arctic waters.

Swimming there feels quietly surreal—warm geothermal water, crashing waves, and nothing but open horizon.

Flatey Island: A Different Pace of Icelandic Life

Flatey Island sits in Breiðafjörður Bay between the Westfjords and the Snæfellsnes Peninsula. Getting there requires a ferry ride, which naturally limits visitor numbers.

Once you arrive, the pace shifts immediately.

Flatey has no cars. Just a small cluster of colorful wooden houses, grassy fields, and seabird colonies. The island feels suspended in time, like a quiet postcard from another era.

Historically, Flatey played an important role in Icelandic literature and scholarship during the Middle Ages. The famous Flateyjarbók manuscript—one of the most important medieval texts in Icelandic history—was compiled here in the 14th century.

Today, travelers visit for birdwatching, peaceful walks, and the chance to disconnect from modern noise.

Spending a night here can feel like stepping briefly into another rhythm of life.

Travel Smart

  • Many remote regions in Iceland require careful weather awareness. The Icelandic Road and Coastal Administration regularly updates road conditions at road.is, which can be extremely helpful when exploring less-traveled areas.

  • Gas stations become sparse outside major routes. Filling up earlier than expected may prevent unnecessary stress during long drives.

  • Local swimming pools often offer a more authentic experience than tourist-heavy spas. Nearly every town in Iceland maintains a geothermal pool used by residents year-round.

  • Small guesthouses frequently provide deeper cultural insight than large hotels. Many are family-run and may offer regional food or local stories you wouldn’t hear elsewhere.

  • Traveling slightly outside peak summer weeks—late May or early September—could allow you to experience popular landscapes with far fewer people.

The Real Iceland Often Lives in the Quiet Corners

Iceland’s landscapes are dramatic enough to impress almost anyone. Waterfalls plunge from volcanic cliffs. Glaciers stretch across distant horizons. The scenery alone could justify the journey.

But after spending time beyond the country’s most photographed landmarks, I’ve come to believe something else matters just as much: the quieter corners.

The fishing villages where conversations happen slowly over coffee. The remote fjords where the road seems to disappear into the mountains. The geothermal pools that feel like local secrets rather than tourist attractions.

Traveling this way may require a little more patience. Roads may be longer, itineraries less predictable, and weather occasionally uncooperative. Yet the reward is a version of Iceland that feels far more personal.

And that’s often the magic of going beyond the crowds. Not just seeing a destination—but feeling, even briefly, like you’ve discovered something uniquely your own.